STAGE BREAKDOWN & CORE METRICS

TRADER ECONOMICS

ARR DISTRIBUTION BY FUNNEL STAGE

This funnel outlines the journey from first trader exposure to recurring high-volume perpetual activity and predictable fee generation.

1️⃣ Acquisition — Trader Discovery

Channels

• Pro Scalpers communities
• Perp-focused Telegram communities
• KOL trader clusters
• Trading competitions
• Structured referral system

Goal: attract high-intent derivatives traders (not retail curiosity traffic).

2️⃣ Activation — First Trade Execution

User Action

• Connect wallet
• Open first trade

Milestone: first fee-generating trade.

3️⃣ Engagement — Repeat Volume

User Behavior

• Opens multiple positions