| Stage | Layer | Monetization | Core KPI | Target Range |
|---|---|---|---|---|
| 🎯 Acquisition | Community | — | CPC | $0.8–1.2 |
| ⚡ Activation | Perp Engine | Trading Fee | CPA | $35–45 |
| 📈 Engagement | Perp Engine | Trading Fee | Monthly Volume per Retail Trader | $20K–35K $5+ml/pro scalper |
| 🔁 Retention | Competition Layer | Trading Fee | 30D Retention | 60–70% |
| ⭐ Loyalty | Referral | Fee Share | K-Factor | 0.25-0.45 |