| Phase | Budget |
|---|---|
| Month 1 | 20K |
| Month 2 | 20K |
| Month 3 | 20K |
| Q2 avg | 20K |
| Q3–Q4 | 150K / month |
| 6-8 Yearly Direct Marketing | 1.8M |
Average 2026 Direct Marketing:
100K / month
| Year | Direct Marketing / Revenue |
|---|---|
| 2026 | 61% |
| 2027 | <15% |
| 2028 | <10% |
| 2029 | <5% |
| 2030 | <3% |
The model demonstrates decreasing marketing dependency over time.